Founded in 1960 by American actress Paula Kent and her hairdresser Jheri Redding (thus the name “REDKEN”), Redken’s foundation is still based on extensive scientific knowledge and the belief in, and support of, the expertise of the salon professional.

In 1993, L’Oréal purchased Redken and moved the company to 5th Avenue NYC, where the brand developed a strong presence backstage with top designers at Fashion Week. Today, Redken is known as a trendsetting urban brand and is a global leader in professional haircare products and services.