TONI&GUY: Socialized – The Ikon (Cut)

The Cut by DANIELE DE ANGELIS: The Ikon is based on Pradas annual Iconoclast exhibition where fashion stylists are invited to reinterpret the brands creative vision. This is similar to the process that we (Artistic Team) go through when reimagining Sacha_x0092_s creative direction for the Collection by putting our own stamp on our look. A focal point of the haircut, one of the shortest styles in the new Socialized Collection, was influenced by British Supermodel Erin O’Connor’s editorial shoot by famed photographer David Simms. This is evident at the front where we worked with a double fringe, which adds an air of ‘mystery and intrigue’ to the overall attitude of the look.